LOGO DESIGN AND BRANDING
I had the opportunity to design the logo for Dead Chuffed, a Sheffield-based T-shirt design and print company. From the start, I knew the identity needed to feel both impactful and playful, something that would stand out while reflecting the brand’s fun and energetic personality.
I worked with a familiar smiley face icon, but gave it a twist: bold X’s for eyes to capture the “dead” element of the name. To push the energy further, I introduced movement and vibrancy into the design, making sure it felt alive, dynamic, and full of character. The result is a logo that’s instantly recognisable, full of personality, and perfectly matched to the spirit of Dead Chuffed.
To push the sense of energy even further, I developed an ident, a short animated mark that emphasises movement and vibrancy. This not only brings the logo to life but also extends the brand’s playful and dynamic character into digital spaces.