Video, Animation AND ART DIRECTION
I art-directed the music video for SGH’s track Tachycardia for Fred Label London, aiming to visually translate the track’s anxious, high-energy mood. I projected my own visuals onto the artists in a live studio setting, using fast-paced cuts, overlaying, and deliberately downgraded video quality to create an organic, print-inspired aesthetic that keeps viewers on edge.
Image 1 – Close-up of singer Pete: Captures the intensity and emotion of the performance, highlighting raw energy.
Image 2 – Drummer’s hat and silhouette overlay: A striking composition that layers elements together, emphasizing contrast and tension.
Video – Full motion piece: Combines fast cuts, projected light, and experimental visuals to immerse the viewer in the track’s anxious, energetic atmosphere.