LOGO DESIGN AND BRANDING
Undo/Redo is a personal project where I explored creating a logo in brand form for a track I made with the same title. The concept was inspired by the quirky, nerdy charm of computer-operating indecision, the cycle of undoing, changing your mind, and redoing. I wanted the design to feel raw, as if highlighted by a computer cursor, keeping it digital yet tactile.
A detailed view of the logo highlights the sharp, imperfect alignment that gives it personality and a sense of immediacy.
The logo applied to apparel, demonstrating how its bold, minimal design works seamlessly on wearable surfaces.
The logo works well in an extreme sports context, adding a playful edge and bringing the concept to life in a physical, active environment. If only real life allowed us to undo or redo a move as easily as on a computer.