LOGO DESIGN AND BRANDING
I designed the logo for Capstone Framing, a Sheffield-based business. On first hearing the name, I immediately imagined incorporating the edge of a frame as a capstone, like the pinnacle of the great pyramids. The mitred frame edge represents craftsmanship and precision, while the upward-pointing corner conveys ambition and possibility. The result is a logo that reflects both skill and vision.
The finished logo.
Extending the identity, I designed business cards that carry the same frame motif. On the reverse, the frame shapes guide the eye toward the contact details, combining clarity with a subtle nod to the brand’s craft.
The logo in use on a shop sign.