CAPSTONE FRAMING

LOGO DESIGN AND BRANDING

I designed the logo for Capstone Framing, a Sheffield-based business. On first hearing the name, I immediately imagined incorporating the edge of a frame as a capstone, like the pinnacle of the great pyramids. The mitred frame edge represents craftsmanship and precision, while the upward-pointing corner conveys ambition and possibility. The result is a logo that reflects both skill and vision.

The finished logo.

Extending the identity, I designed business cards that carry the same frame motif. On the reverse, the frame shapes guide the eye toward the contact details, combining clarity with a subtle nod to the brand’s craft.

The logo in use on a shop sign.

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